Michael Phelps new commercial unlocks the secret of overcoming uncertainty.
I watched Michael Phelps new Under Armour commercial today. A powerful testimony to the value of sacrifice, commitment, and repetition, it shows the most decorated Olympian in history preparing for his final Olympiad this summer in Rio. The tag line: “It’s what you do in the dark that puts you in the light.”
I have many meetings with people I refer to as “the uncertain.” Often the person will look up from their coffee or craft beer and say, “I guess the real reason I wanted to meet with you is that I don’t know what I should be doing with my life.” I listen and then politely ask them to back up and ask themselves a prior question, “Why are you here?” My question is generally met with a blank stare. So I gently push…
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